The Wilderness Within: How Tasmania Inspired Adina Hobart
HOBART: Tasmania’s misty forests and towering eucalypts have shaped the interiors of the new Adina Hobart, creating a 48-key apartment hotel grounded in its island setting.
Designed by Clifford Rip of Suede Interior Design in collaboration with owners Richard and Annalisa Doedens from Raadas Property Group, the hotel draws its palette, textures and organic forms from the Tasmanian wilderness. Natural timbers, neutral tones, soft greens and deep orange accents reference the warm, organic character of the state’s eucalypt forests.
Art in nature. This striking triptych, captured by photographer Elliot Doedens, showcase another side of Tasmania's wilderness, where twisted trunks, alpine vegetation and seasonal snowfall create landscapes unlike anywhere else in Australia. Download images here
Rather than treating Tasmania as a decorative theme, the design team looked closely at the landscapes around Russell Falls, Mt Field National Park and the Central Highlands. Filtered light, forest mist, tactile bark and dense layers of green informed an interior intended to feel calm, contemporary and unmistakably connected to place.
“With Adina Hobart, we wanted to craft a hotel that feels intrinsically connected to Tasmania,” owner and developer Richard Doedens said. “The palette, the textures and the organic forms all draw from the quiet beauty of the eucalypt forests that define so much of the state’s landscape.”
“Our design approach also focuses on warmth and comfort, while still delivering the sophistication expected of an Adina. By anchoring the interiors in natural materials and rounded, calming shapes, we’ve created a place that feels both grounded and refined.”
The connection between the hotel and the Tasmanian landscape is reinforced through original photography captured across the state by hotel owner Annalisa Doedens and her son Elliot Doedens, a talented photographer and outdoor enthusiast who also works as the hotel’s receptionist. Every destination featured in the artwork can be reached within a three-hour drive of the apartment hotel.
Carrying a Leica M10 and tripod into Mt Field National Park, Cradle Mountain-Lake St Clair and the Southwest Wilderness, Elliot documented the region’s ancient forests, endemic pandani, deciduous fagus and moss-clad eucalypts. Long exposures, some lasting several seconds, allowed him to capture the depth and intensity of the forests’ velvety greens
The resulting photographs do more than decorate the hotel. Their layered textures, natural tones and shifting light helped inform its wider interior aesthetic, giving guests an immediate visual connection to the landscapes beyond Hobart.
Adina Hobart’s studios and one- and two-bedroom apartments continue the design language while giving guests room to live, work and unwind. Each includes a fully equipped kitchen, with selected apartments able to interconnect to form three-bedroom accommodation.
That story continues at reception, where Elliot also works with guests, sharing the walks, wilderness areas and local places depicted throughout the property. The person behind the landscape photography can therefore help visitors experience those same places for themselves.
Adina Hobart presents a distinctly Tasmanian interpretation of the brand’s apartment-style experience: contemporary but warm, refined without feeling formal, and shaped by the landscape rather than a passing trend.
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What’s in a name: Adina Hobart.
Opening Date: October 2026
Rooms: 48
Developer/Owner: Raadas Investments Pty Ltd
Operator: TFE Hotels
Interior Design:
Clifford Rip (Suede Interior Design) working with Annalisa Doedens and Ian Murray (TFE Hotels’ Technical Services)
Builder: Chroma Group
Backgrounder:
Australian international hotel company, TFE Hotels, has expanded its Tasmanian footprint with the debut of its premium apartment-style hotel brand, Adina, in Hobart today. This opening marks the first time the Apple Isle will welcome the homegrown hotel brand known for contemporary design, spacious living, and flexible apartment accommodation.
Owner and Developer Richard Doedens said he wanted to craft a hotel that felt intrinsically connected to Tasmania. Download images here
Set within the same mixed use development as the 142-key Vibe Hobart, this Adina hotel represents a significant evolution of the site at a time when Tasmania’s capital is experiencing the highest visitor numbers on record, with 1.36 million visitors* welcomed in 2025. Adina guests will have full access to the onsite amenities including Belvedere restaurant and bar, conferencing facilities, pool and gym.
According to TFE Hotels’ Group Chief Operating Officer, Chris Sedgwick, Adina’s continued growth across Australia and beyond reflects the strength of a brand that truly understands modern travellers.
“As we expand our global footprint, we’re seeing increasing demand for apartment style hotels that offer the space, flexibility, and contemporary design that Adina does so well,” Sedgwick said. “With every new opening, whether here at home or in key international cities, Adina anchors our premium offering and showcases the best of Australian hospitality on the world stage.”
At the heart of the Hobart development are owners and developers Richard and Annalisa Doedens, whose hands-on approach to design, in collaboration with TFE, has guided both the architectural expression of the original build and the distinctive character of each hotel within it. With a passion for merging history, texture, and modern craftsmanship, the team has curated an Adina experience that feels authentically Tasmanian, while still unmistakably aligned with the brand’s new direction.
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FOR MORE INFORMATION CONTACT:
Rebecca Astier – Glasshouse Communications (working with TFE Hotels) | +61 417 667 042 | [email protected]
Jodi Clark - TFE Hotels (Director of Communications) | +61 499 900 658 | [email protected]
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ABOUT ADINA
Adina is a proudly independent hospitality brand with more than 40 apartment-style hotels and serviced apartments across Australia, New Zealand, Singapore, Europe and the UK.
For more than four decades, it has brought its easy going Australian approach to some of the world's most exciting cities, from Hobart to Hamburg. Friendly, unpretentious and locally connected, Adina helps guests enjoy neighbourhood living wherever they travel. Fully equipped apartments, with kitchens at their heart, offer the flexibility, comfort and convenience to stay your own way. It's a thoughtful approach designed to make every day away feel a little more like home. www.adinahotels.com
WHO ARE TFE HOTELS?
TFE Hotels (TOGA Far East Hotels) is Australia’s International Hotel Group - headquartered in Sydney and operating in Australia, New Zealand, Germany, Denmark, Hungary, Austria, Singapore, Switzerland, and the UK. TFE has a portfolio of seven established hotel brands - A by Adina, Adina Hotels, Vibe Hotels, Quincy Hotels, Travelodge Hotels, Rendezvous Hotels and Collection by TFE Hotels; the award-winning MM:NT Berlin Lab and, most recently, Hobson Cambridge by Adina and Wellington Glasgow by Adina, with more in the development pipeline.
TFE Hotels acknowledges the traditional owners of the lands we conduct business upon and pays our respects to Elders past, present and emerging. We respect the Country itself, including its trees, animals, spirits, waters, skies, stars, and special sites. https://www.tfehotels.com/