Adina Hotels Supports Grassroots Hockey with Extended Multi-Year Partnership
SYDNEY: TFE Hotels has today announced the inking of a two-year extension of their sponsorship agreement with Hockey Australia. The agreement will see homegrown hotel brand, Adina Hotels maintain a strong presence with the sport’s flagship teams.
Set to get the biggest boost from the extended partnership is community hockey, as Adina looks to increase its presence within Hockey Australia’s newest programme, Hookin2Hockey for 5 – 12-year-olds, as well as adding additional Adina Community Clinics across the country.
It’s an initiative that Hockey Australia CEO, David Pryles, says is vital for the longevity of hockey in Australia.
“Adina Hotel’s support at both the grassroots and elite level of our sport continues to be incredibly valuable. When you see the kids’ faces light up at an Adina Community Clinic, you see the true value of their support,” he said. “We were excited in 2022 to align with Adina as a highly recognisable and respected Australian brand, and we would like to thank them for their commitment to hockey.”
Adina operates apartment-style hotels in Australia, New Zealand, Germany, Austria, Switzerland, Denmark, Hungary, and Singapore and will remain Hockey Australia’s ‘home away from home’ accommodation partner at home games and abroad.
In announcing the sponsorship, TFE Hotel’s Chief Executive Officer, Antony Ritch, said the two brands were united in their unwavering support of grassroots community sports and in the desire to nurture the next generation of Olympic athletes.
“Adina’s partnership with Hockey Australia really resonates with our core values of community, family and a shared sense of belonging,” Antony said. “We’ve enjoyed a strong partnership with Hockey Australia over the past two years and are proud to be supporting hockey – from the youngest playing members right through to our Masters players.”
Ritch said the wider Adina team was also extremely excited to back the Kookaburras and Hockeyroos in their Paris Olympic campaign, and beyond,
Under the agreement, Adina will remain the official partner of Hockey Australia’s suite of National Hockey Championships including, U14, U16, U18, U21, the Indoor Championships, Country Championships and Masters Championships.
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FOR MORE INFORMATION CONTACT:
Jodi Clark - TFE Hotels (Director of Communications) +61 499 900 658 / [email protected]
Kristina Eddy – Hockey Australia (Media Manager) +61 475 723 189 / [email protected]
ABOUT ADINA APARTMENT HOTELS
The Adina brand comprises 40 Adina Apartment Hotels and Adina Serviced Apartments in Australia, New Zealand, Singapore and in Europe. The former offers stylish apartment living with the services and amenities you’d expect from a hotel property including 24-hour reception, pools, free WiFi, intimate meeting spaces or gym facilities. By contrast, Adina Serviced Apartments offer fully equipped serviced apartments and offer on-call service, homely comforts, and comfortable living. Serviced Apartments are the ideal choice for those wanting a home away from home that’s a perfect fit for one or more. www.adinahotels.com
Adina Hotels is a proud sponsor of Australia’s Hockeyroos and Kookaburras. “We are committed to bringing Australian style of hospitality to the world and supporting Australian talent,” CEO Antony Ritch said. “We couldn’t be prouder to have literally backed the Kookaburras and Hockeyroos in the lead up to the Olympic Games and beyond.” https://www.adinahotels.com/en/
ABOUT HOCKEY AUSTRALIA
Hockey Australia is the National Sporting Organisation for hockey, overseeing the sport in Australia.
Hockey Australia exists to provide Australians with the opportunity to participate in hockey from recreational junior levels through to elite senior competition, including the Olympic & Commonwealth Games. It is responsible for delivering these benefits to Australian hockey members through its member States and ensuring hockey in Australia achieves consistent success, a strong positive public profile and continuing player, officiating and spectator support at all levels. In total, more than 125,000 registered participants regularly play hockey in Australia.
Hockey Australia is also responsible for the administration and operation of Australian national representative teams, including the world-renowned Kookaburras and Hockeyroos, which between them have won 13 Olympic medals, 17 World Cup medals, 14 Commonwealth Games medals and finished on the podium at 44 Champions Trophy tournaments. https://www.hockey.org.au/